KARACHI: EFU Life Assurance Ltd and Advantedge & Partners (Pvt) Ltd have entered into a Service and Consultancy Agreement to explore areas of mutual interest in business development for Life Insurance and Savings solutions. EFU Life is a leading life insurance company in Pakistan and is the first window family Takaful operator licensed by SECP. Advantedge, a registered Management Consulting firm, specializes in a wide range of motivational training, coaching, HR solutions, sales & distribution, and other management consultancy services.
The signing ceremony was held at EFU Life’s head office in Karachi and the agreement was signed by Taher G Sachak, CEO & MD EFU Life and Rahid Sami, Chairman and CEO Advantedge. The ceremony was attended by other senior officials of both organizations.
Speaking on the occasion, Taher G Sachak, CEO and MD EFU Life said, “We are delighted to have Advantedge as our partner. EFU is actively engaged in new alternatives to bringing innovation in the insurance business. This joint opportunity will help us offer our financial protection solutions through untapped distribution channels to all market segments”. Rahid Sami, Chairman and CEO Advantedge said, “We are very pleased to join hands with EFU in bringing new innovative products to the Pakistani market. I am sure that Advantedge’s extensive experience in sales and distribution, coupled with EFU’s experience in Insurance would create synergy.”—PR